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| TV Show + Website + 360 Campaign |
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Wunderman |
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Sao Paulo, Brazil |
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Dec, 2008 |
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Many off-road vehicles sell attributes like durability, performance and power.
But how many deliver emotional attributes?
Based on that, we set aside the unquestionable quality of the Land Rover and launched a complete brand entertainment campaign to promote the new Defender's model and celebrate the 60-year history of the brand.
With the concept "We Live to Tell Stories", we wanted to do more than just show the vehicle's features, we wanted to position the brand with an emotional appeal that would leave the residual feeling that "on board a Defender we all become storytellers" and, of course, protagonists in our own stories.
It all has started with a direct mailing inviting the clients and prospects to an exclusive event,
in a very curious place, to launch the TV Series. The campaign has also involved a TV Program, a website with all the extra material from the shootings, online and offline campaigns, a book and a guerrilla action.
The result: a 38% increase in accesses on the Land Rover site, with an average stay of 9 minutes. More importantly: the demand for test drives at the dealerships had a significant increase, culminating with a 98% increase in Defender sales in March 2009.
Definitely, on board a Land Rover we live to tell stories, such as this one. |
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| Cannes Lions 2008, Bronze / NY Festivals 2009, Shortlist / Wave Festival 2009, Shortlist |
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| Rich Media Banner |
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Wunderman |
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Sao Paulo, Brazil |
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Apr, 2008 |
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AACD Rehabilitation Center is a medical organization that helps lots of people in Brazil, specially children, who are unable to feel or move half of their bodies, giving all the special care they need and, more importantly, without any costs.
With this campaign we tried to show that, despite the physical condition, the people treated by the organization have the same feelings and the same expectations like anybody else. They just need a helping hand to build a better future.
Find out how easy it is to help AACD keep helping them. |
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| Concept / Creative Direction / Art Direction / Illustrations / Motion Design |
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| Website + 360 Campaign |
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Wunderman |
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Sao Paulo, Brazil |
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Mar, 2008 |
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To make the Johnnie Walker Black Label's relationship strategy with its adorers more efficient and recruit new consumers to the members base, we have created a large relationship program on multiple platform, with the concept "You are a unique composition. Johnnie Walker Black Label too".
The site describes the entire path of the whisky, teaching users with a highly educational concept video. Divided in four chapters, the interaction during the experience generates a completely personalized video showing that, like the whisky, the user is also a unique composition. It also was made to deliver relevant content which was, at the same time, related to the product concept and the consumer interests.
With this action, more than 40.000 users are now new members at the Johnnie Walker Black Label's relationship program, the Keep Walking Club. |
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| Concept / Creative Direction / Art Direction |
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| NY Festival, Silver / El Sol, Bronze / CCSP, Merit / ABEMD, Gold / M&M Online, Shortlist |
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| Web Serie + Website + 360 Campaign |
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Wunderman |
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Sao Paulo, Brazil |
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Sep, 2006 |
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A mysterious campaign. A puzzle web series. At the end there were launched 5 episodes,
one per week, giving tones of hidden clues to solve the mystery behind the campaign: who was sponsoring that message?
Forums were created, blogs have given their theories and a huge guerrilla action has called
the consumers attention with thousands of stickers and lots of curious urban interventions.
Solve the puzzle and discover what was that about. Need more clues? Follow the sound. |
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| Concept / Creative Direction / Art Direction / Motion Design |
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| Cannes Lions 2008, Shortlist / LWA 2009, Shortlist |
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Wunderman |
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Sao Paulo, Brazil |
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Apr, 2008 |
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| With Rediscover, Land Rover makes a checkmate move in the continent's distribution on globe, challenging the brand consumers to take in their cars and check out if the world is really the same way it looks on maps. Accelerate and rediscover your world. |
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| Concept / Creative Direction / Art Direction |
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| Website + 360 Campaign |
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Wunderman |
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Sao Paulo, Brazil |
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Jun, 2008 |
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| An experimental site where you will be able to take a trip of the senses, getting back 15 years on time and being introduced to the secrets hidden inside the bottles of one of the Johnnie Walker's most important products: the main aromas that define the Green Label flavor. |
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| Cannes Lions 2005, Shortlist / FIAP 2005, Gold / El Sol 2005, Bronze / CdeC Spain 2005, Gold |
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| Microsite |
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Interactive McCann |
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Madrid, Spain |
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Feb, 2005 |
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St. Valentine's Day is one of those special dates of the year that we can put together the rational and emotional features of the products, trying to satisfy both sides of a couple.
That's the perfect occasion for people to show their love in many ways: being platonic, obsessive, true, pure or even a one-night-stand-eternal-love.
In this campaign, all the lovers discovered that, for any kind of love, there was a New Beetle that fits. More than that: they discovered that it's possible to declare their love using a car as a Cupid. Love really has many ways.
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| Wave Festival 2008, Bronze |
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| Microsite + Screensaver |
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Wunderman |
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Sao Paulo, Brazil |
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Jun, 2006 |
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| Get introduced to the sad story of a lonely recharger and its hard and long separation from a Nokia mobile phone, waiting and dreaming, day after day for the recover. |
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Cannes Lions 2007, Shortlist / NY Festivals 2008, Shortlist / OneShow 2008, Merit /
Webby Awards 2008, Honoree / LWA 2008, Shortlist |
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| Rich Media Banner |
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Wunderman |
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Sao Paulo, Brazil |
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May, 2007 |
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The G4 Challenge is a competition for all Land Rover owners from all over the world,
that
meet once a year to go places beyond the conventional frontiers for other car brands.
Discover why inside a Land Rover the world is much better. |
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| Concept / Art Direction |
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| Cannes Lions 2005, Shortlist / One Show 2005, Merit / El Sol 2005, Bronze |
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| Microsite |
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Interactive McCann |
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Madrid, Spain |
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Feb, 2005 |
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The legend says that the children's tales must have a happy end. But this legend does not work the way it should for thousands of African children's real tales.
On this Medicins Sans Frontieres (MSF) campaign, the writer Paula Farias, who is also a contributor for the organization, tells us in a very delicate way, some stories of the hard reality of the children who are working from sun to sun to help their families and, for that reason, have abandoned forever their studies and their perspective of having a decent future.
Get introduced to one of this kid's story. Let MSF tells you a tale. |
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| Concept / Art Direction / Illustrations / Motion Design |
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Wunderman |
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Sao Paulo, Brazil |
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Mar, 2008 |
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| The ozone layer is increasing, glaciers are receding, and animal species are disappearing. With this screensaver we all can have a more positive outlook of what's going on around: depending on Getty Images, the world is very far from ending. |
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| Microsite |
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Wunderman |
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Sao Paulo, Brazil |
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Aug, 2007 |
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Rare is everything that is unique. Rare is something exclusive, those things that a very few has access. Rare are all the best kept secrets.
The web site's story takes place into a Russian palace where a peculiar Tzar, speaking an incomprehensible Russian, talks about his Empire's traditions, secrets and rarities.
Using a powerful viral tool, in which you could edit the subtitles of 3 different Tzar's pronouncements, your objective was to make a team with your friends, challenging them to prove they are rarer than the Russian Emperor.
Crowning the winners, the rarest team was given a trip to Europe, where they could celebrate the Russian New Year's Eve. |
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Wunderman |
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Sao Paulo, Brazil |
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Oct, 2007 |
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On the rush of modern times, everybody complains about lack of time. The time is always missing for something: to finish a job, to meet some friends, to lunch properly, to walk the dog.
One day, tired of hearing so many the lamentations, Chronos, the God of Time, invented something new. For each 60 minutes passed, he stipulated that everyone would be given 5 minutes plus, totalizing 65 minutes per hour.
Navigating through this interactive video experience you will discover how this great invention is working among us, on Earth. You will also be introduced to other big creations of the God of Time on this Olympus talk-show. |
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| Teaser Microsite + 360 Campaign |
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Wunderman |
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Sao Paulo, Brazil |
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Feb, 2007 |
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Japanese singing Back Street Boys, Van Damme dancing funk, a dwarf playing a violin.
"Does it match?"
With this question we have launched the conceptual platform of Johnnie Walker Red Mix
(a drink that combines Red Label with fruits) for all media in Latin America.
We have aired a teaser microsite all made by the users, who were supposed to create a collaborative video gallery of matches as curious as whisky and fruits, and submit them for
the audience approval. Incredibly more than 300 thousand users have interacted with the microsite and helped Johnnie Walker to announce its new concept in a different way.
After that, the product website was developed, mixing the sense of humor of the teaser phase and lots of contents related to the product, like the video recipes gallery and the Trend Mixer. |
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Wunderman |
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Sao Paulo, Brazil |
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Mar, 2008 |
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| Motor racing like you’ve never seen it before. A site completely in 3D which inspires thoughts about progress, showing that when an individual excels it represents the success of an entire team. Navigate through the interactive experiences and keep walking. |
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| LWA 2009, Shortlist |
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| Rich Media Banner |
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Wunderman |
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Sao Paulo, Brazil |
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Apr, 2008 |
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| Do you really believe all this talk that our destinies are pre-ordained? One thing is for sure, there are always choices in life. |
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| Simple Banner |
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Wunderman |
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Sao Paulo, Brazil |
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Apr, 2007 |
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Enlarge this, enlarge that.
There are thousands of emails with this subject. Meet the original one and get down for the last time in your life. Try it. |
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Wunderman |
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Sao Paulo, Brazil |
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Feb, 2008 |
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| When you go out to have fun there is only one way to drink and ensure that the evening ends well. Make the right decision. |
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